Join us on this journey towards simplifying Mutual Fund investments and unlocking a world of possibilities

Where realizing your financial dreams is made easy.



  • Distributor Name: Bank of Baroda
  • AMFI Registration No: 35783
    • Features
    • Benefits
    • What is ISA (Investment Services Account)
    • Digital Investment Account Opening Process
    • Eligibility
    • Fees & Charges
    • FAQs

    Invest Digitally : Features

    • Digital on-boarding: Embrace the future of investing with hassle-free digital on boarding process. Say goodbye to cumbersome paperwork and time-consuming formalities. Our intuitive interface ensures that you can start your investment journey within minutes.
    • Seamless Transactions: bob World redefines convenience with its seamless transaction capabilities. Whether you are a seasoned investor or investing for the first time, bob World is geared to offer you seamless transaction execution experience.
    • User-Friendly Interface: bob World boasts an intuitively designed interface, ensuring a seamless and delightful user experience. Navigating through investment options, tracking portfolio performance and conducting transactions is effortlessly easy.
    • Comprehensive Portfolio Insights: Gain a detailed understanding of your investments with comprehensive portfolio insights. Track the performance of your funds with timely updates and interactive visualizations. Analyze historical data, monitor trends and make well-informed decisions to optimize your portfolio.
    • Compare and Assess various MF schemes: Assess and evaluate various mutual fund schemes across parameters like risk profile, historical performance, expense ratios and more thereby empowering you to align your investments with your financial goals and risk appetite.

    Invest Digitally : Benefits

    • Enables quick, paperless account setup within minutes
    • Reduces manual errors through automated data verification
    • Allows instant investments, transfers and payments with minimal steps
    • Simplifies complex financial activities with intuitive navigation
    • Provides real-time tracking of investments and performance
    • Offers detailed analytics like asset allocation, gains/losses and trends
    • Facilitates easy comparison of returns, risks and fund performance

    Invest Digitally : What is ISA (Investment Services Account)

    • The investment services account gives you access to seamless platform which allows you to invest across a wide range of Mutual funds and other Investment products.
    • Open Investment Account: Digitally through bob World and bob World Internet.
    • ‘Zero’ charges for opening and maintaining a Bank of Baroda investment services account.

    Invest Digitally : Digital Investment Account Opening Process

    • User shall log into BOB World Mobile/Internet Banking Application. He shall go to Mutual Fund menu under Invest.
    • User shall be alerted with “Onboarding Completion” pop up. User shall be able to explore other menus of the application by selecting “Skip”. For getting transaction rights, Users must complete their profile and open their Investment Services Account.
    • User would need to select their Risk Profile. In case User is not aware about their Risk Profile, they can undertake a simple evaluation by answering relevant questions and understand their Risk Profile.
    • User shall be required to upload a signature specimen (photo of their signature) for RTA records.
    • User shall be shown success pop up after submission and the Onboarding step shall be successfully completed for the Customer. An SMS and Email confirming the ISA account opening shall be sent to the customer.
    • User shall have Multiple transaction options – Lumpsum, SIP, Switch, STP, SWP and Redeem.

    Invest Digitally : Eligibility

    • Any individual 18 years and above having a Savings Account with Bank of Baroda is eligible to Invest in Mutual Fund through Bob World.

    Invest Digitally : Fees & Charges

    • Nil

    Invest Digitally : FAQs

    Why invest in Mutual Fund through bob World and bob World Internet?

    bob World empowers you to take control of your investments. With its user-friendly interface, power features and commitment to security, bob World is poised to revolutionize the way you invest in Mutual Fund.

    The following features are available in the application:
    • Onboard digitally (No paper-based forms/documents required)
    • Register KYC digitally (for first time investors)
    • Explore and compare MFs schemes
    • Execute MF transactions digitally
    • Review MF schemes
    • Review MF portfolio

    Who is eligible to Invest in Mutual Fund through bob World and bob World Internet?

    Any individual 18 years and above having a Savings Account with Bank of Baroda is eligible. The investor PAN needs to be KYC registered and compliant as per SEBI guidelines.
    How Do I invest in a Mutual Fund through bob World and bob World Internet?

    • User shall log into BOB World Mobile Application. He shall go to Mutual Fund menu under Invest section.
    • User shall be alerted with Onboarding Completion pop up. User shall be able to explore other menus of the application by selecting “Skip”. For getting transaction rights, Users must complete their profile and open their Investment Services Account.
    • User shall have Multiple transaction options – Lumpsum, SIP, Switch, STP, SWP and Redeem.


    Please note: The Complete On-boarding functionalities are available in Digital Investment Account Opening Process
    What is KYC registration in Mutual Fund?

    Securities and Exchange Board of India (SEBI) has mandated for Investors in the Indian securities market to verify identity and address through KYC “Know Your Customer” registration process. It is crucial for combating fraud and ensuring regulatory compliance when investing in mutual funds. The process is managed centrally by KYC Registration Agencies (KRAs).
    What documents are required to Invest in Mutual Fund through bob World?

    • Signature Specimen (photo of Customer signature on plain paper)


    Please note: No physical paperwork is needed; documents are uploaded during the digital on-boarding process.
    Whom to contact for support or inquiries?

    • Call us on: 022-6759 2868
    • Email us on: mf.service@bankofbaroda.bank.in

    What is ISA (Invest Services Account). (to be represented through mnemonic/imagery):

    The investment services account gives you access to seamless platform which allows you to invest across a wide range of Mutual funds and other Investment products.
    • Open Investment Account: Digitally through bob World and bob World Internet.


    ‘Zero’ charges for opening and maintaining a Bank of Baroda investment services account.

    Frequently Asked Questions (FAQs)

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