Embracing technology, innovation, and a customer-centric ethos, we take pride in introducing the Phygital Branch. This unique banking concept redefines the customer experience by seamlessly integrating both physical and digital environments. Our Phygital Branch is committed to providing customers with a warm and welcoming … physical space, enriched by human interactions and complemented by a digitally immersive environment. The Phygital Branch aims to empower customers by offering comprehensive financial assistance, striking a harmonious balance between the traditional face-to-face interaction and the convenience of digital banking. The personalized experience is tailored to each customer’s preference, reflecting our commitment to meeting diverse needs in today’s dynamic banking landscape. Phygital branches are operational both physically and digitally, with self-service kiosks, TABs, and other interactive digital tools with first interaction of customer on digital platform. Read more